I stayed at this hotel for it´s GREAT location if you like shopping. The staff is very helpful and friendly and the breakfast is delicious however the bed is very hard and i had to stay only one night and decided to stay at a different hotel for the next day as I had a hard time sleeping.

This hotel was booked for us by our Korean suppliers. When we heard that its a Korean hotel, we were a bit apprehensive but had no option as other hotel international hotel chains were fully booked during that period. However, we were not dissappointed by the hotel given its excellent location close to a hustling market with lots of restaurants. The Metro station being just opposite the hotel also helps matters.

The spa/pool seems to be only for males and going with your wife/girlfriend is an absolute no no.

In the middle of Seoul and across the street from the brand name shopping district. The late night shopping district is just a short cab ride away and the old market is an easy walk.

The hotel is clean but not new. It's staff is courteous and genuine. They are eager to help and multi-lingual.

The rooms are a good size for Asia and the beds are comfortably soft for a Westerner.

Their is a subway station in front of the hotel and there is plenty to eat within walking distance.

My Fiancee and I stayed here during our first week in Seoul. It is incredibly clean, with good service, and is very close to Myeong-Dong shopping district, where you can buy high-end merchandise (Chanel, Polo, Ralph Lauren etc). Having said that, it is a typical asian business hotel geared towards male business travellers. One of the things that drew me to the hotel was it's amenities - Sauna, indoor pool, massage etc. However, these things are only available for male guests, and my fiancee was not allowed into them, which kinda defeated the object of the stay. I also got the impression that there was a rather exclusive but seedy 'full service' massage option available at the spa, or in your room, which is typical of such hotels in Asia. My overall opinion was - not worth the money. There are hundreds of fantastic hotels in Seoul (and lots of very cheap motels too if you don't mind roughing it - 'love motels' are an acquired taste, but only cost you 30,000KRW a night), that paying the 120,000KRW a night seemed immensely extravagant.