In a district clustered with backpacker accommodations, this place stands out for coming closest to resembling a "real" hotel. It lacks in certain areas, but first here's what it does right. I was in room 205 for six nights. It was cozy, clean, and modern. Spacious bathroom and shower, by Korean standards. Comfortable double bed (though it was a "single" room, the cheapest). Thick, double-layered windows, which made the room dead silent. Air-conditioning. Fridge with free water and juice. TV (never turned it on). Efficient maid service cleaned the room and changed the towels, soaps, water and drinks, etc every morning after I had gone out, unless I asked not to.
Some downsides: Internet comes through an outdated desktop computer, and it would randomly turn off and re-start for no apparent reason every few minutes, making it impossible to write email or surf without interruption. I didn't complain about it since I just plugged the LAN into my laptop, and that worked -- but no wireless. View out the window was a brick wall across the alley. Heating system good, but too good -- no control in the room, just one switch controlling the entire hotel from the main desk. Some nights it was like a sauna and I'd have to ask them to turn it down, but they couldn't turn down much -- apparently they had to crank it to get heat to the upper floors. Some of the desk staff aren't good with English and there were a couple of misunderstandings. Actually, there was a check-in nightmare when I arrived and a Chinese cleaning lady (who spoke not one word of English or Korean) was watching the front desk, but I thought she was a mute check-in clerk who refused to give me a room. I walked out, and fortunately all other places in the area were booked solid, and I had to go back, by which time the manager had returned. That incident set off my trip on the wrong foot, but otherwise the staff made really good efforts to be accommodating and friendly.
In all, given the rates, I felt that I got more than what I paid for. One note: The map on their website isn't detailed enough. I got lost and needed help from a shopkeeper, who walked me there. I exited from the Jongno 3-ga station. Anguk station exit 4 is closer and reduces risk of getting lost.
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