The Isrotel Tower is located a block from the beach in downtown Tel Aviv. As you can see from the pictures, it's an interesting-looking building - easy to see and find, although getting to the front door is a little counterintuitive the first time. Make a right down the little side street right before you reach the hotel and the entrance is on the left.
I have stayed here twice now for business, both times arranged by my customer here in Tel Aviv. I haven't stayed in any other hotels in Tel Aviv, so I can't compare the Isrotel Tower to any others. But I do travel a lot for business and spend far too much time in hotels. So while I don't know how it stacks up against others in the area, I can say that it's a good hotel by road warrior standards.
First, the location: as I wrote at the top, it's a block from the ocean. That means you can't walk out the door on to the beach but it's a 1-minute walk to sand and sea. Just cross the street and go down the stairs and you're there. For those who care, it's right next to the American Embassy. There are lots of restaurants, bars, and shopping within easy walking distance. The Dizengoff Center (shopping mall) is about a 10-minute walk away, and the open-air Friday market on Allenby street is about the same distance. I found the location to be very convenient, with everything I needed close by.
The hotel itself is quite nice. It's not what I would consider a high-end luxury hotel, but it is certainly above average. The rooms are (I think) all suites, with a bedroom, living room, large bathroom and kitchenette. There's a nice balcony attached to each suite. The rooms are well-appointed with a comfortable bed, ample closet space, and tasteful furniture. Some people have complained about the comfort of the couch, and I agree that I wouldn't want to sleep on it. But luckily I don't have to.
One thing I like is that because the building is round, it's possible to get a nice view of the beach from the balcony even if you don't have an ocean-view room. Sitting out there in the evening with the water and city lights is a very nice experience, and I enjoyed it quite a bit.
There's a beautiful pool on the top of the hotel - it's well worth the trip up there for the view, even if you don't plan to swim. It's only open seasonally, so if a pool is a requirement for your stay it would be a good idea to check and find out when it's open. On the top floor is the fitness center - it's well-equipped for a hotel and a nice place to exercise.
They serve breakfast downstairs every morning from 7-10:30. Honestly, I would prefer if they opened a little earlier but that's just me. The breakfast itself is really very good: they'll make you an omelet, and there's a really good selection of buffet items as well. In my opinion, the food selection is better and certainly healthier than what I'm used to getting as a regular business traveler. If you're looking for frozen waffles and mystery breakfast meat, you'll be disappointed ;-)
One quick thing: Saturday is the Sabbath and it's customary to not operate appliances or machinery. That means a more limited menu and no made-to-order food on Saturday morning. It's local custom, but I heard griping from other guests. If you're annoyed by this, my advice would be to avoid Israel on Saturdays...they're not going to change thousands of years of tradition for you, so man up (or woman up) and learn to enjoy the quiet.
Contrary to some other reviews, I found the staff to be friendly and competent. They don't radiate the fake "I'm sooooo excited to meet you" attitude some places demand of their staff, but I always got smiles, helpful service, and respect. That works for me.
Wireless Internet service is available, but kind of expensive. It's a business expense for me, but if you're on a budget there are cheaper alternatives. There's an internet cafe across the street, and several nearby cafes offer free WiFi.
There's also a 24-hour convenience store across the street, so you can buy drinks and food for your room there. My room had a well-stocked mini bar, but prices were typically expensive and I don't ever use them.
So I think this is a great place for business travelers. I'd stay here on vacation as well, but probably wouldn't bring kids. It just doesn't seem to have that kind of atmosphere, and most of the other people I saw staying there were business travelers as well.
Overall, I had a very positive experience at the Isrotel Tower. I'll gladly stay there on my next trip to Tel Aviv, and will recommend it to any coworkers as well.
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.