During a business trip through Israel I stayed twice in this Hilton and was unfortunate to have an old room the first time although the plastic smiling receptionist called it an 'upgrade'....... The room is old, hard to keep clean and the bathroom tiny and far below the standard of What one is used to at these prices and at Hilton.

The second stay within that week I didn't get the 'upgrade', luckily one might say. To my amazement it was a fully renovated executive suite with more space, clean and up to standard. From collegues one should make a reservation from the 10th floor up, at lleast when you don't wanna get stuck in an old shithole room that should cost half from what they charge you.

For dinner: eat outside. The restaurant is without atmosphere and two streets down and a 10 minutes walk you find better and more affordable food. Breakfast is expensive but worthwhile. However on Sjabbat morning try to be early, because once the synagoge is ending groups flok in and they tend to fall over the buffet as if they just came from the dessert and have fulture behaviour: everything is gone in minutes!

For sushi your in the right place, although only kosher fish is served and the cooks are from Korea. The bar is small but caters for all drinkscand the lobby is spacious.
Talking of the lobby: great fun to sit there at sjabbat and enjoy the parade of orthodoxe families trying to get rid of the daughters to the single men from other families.

Don't buy at the Stern juwelers outlet: the ladies look as good as all the gold there, but they are always in a bad arrogant mood and the stuff is overpriced.

The salt water pool is the best and the lunch food is great. Try the kosher burgers!

Finally: with good weather; sit on the outside tarrace for a sundowner. Just great!

The Hilton isn't the newest along the seafront but it was the most fully booked in the city when we were there - for a reason. It is well located, efficiently and graciously serviced, friendly and immaculate. It is a short walk to the beach and slightly longer walk to the busy, trendy Port. Breakfast is simply amazing - staggering choices. But pricey if not included in your rate arrangement. We stayed 10 days and would have appreciated one of the hotel's renovated rooms - ours was getting shabby. However, we had a more than comfortable stay. Bedding was excellent. Turn down service included chocolates nightly with a box of chocolates at welcome and on Shabbat. We were swimming in chocolate!! Our only disappointment was that we discovered that we were not eligible for Hilton points for our 10 day stay since we had booked through a second party: Booking.com. Be warned if you are a collector.

As a frequent Hilton traveler, I was quite impressed at their hotel:
- renovated rooms were top notch - very comfortable, tray ceiling in the bathroom, high quality fixtures, very ergnomic)
- right on the Mediterranean Sea (ask for towels at the salt water pool before you go to the beach)
- a bit far to walk to the center of Tel-Aviv, but an easy #4 bus ride from Ben Yehuda Street (down Arlozorov St.) or a short cab ride
- fruit in your room upon arrival along with water and chocolates (nice touch!)
- H. Stern jewelers in the lobby along with some other very nice, yet pricey, stores
- The Ahava lotions and soap are top notch
- Very high quality linens (yes, this makes a big difference in terms of comfort)
- Staff was very friendly

I look forward to coming back here soon!

Beautiful hotel, very helpful concierge, clean rooms (though the renovated rooms are MUCH nicer). Fruit and wine was waiting in the room, and the maid service was fantastic. The hotel has a great beach and pool, but it is also an easy walk to the larger beach strip. The internal restaurants are a bit pricey, but the shabbat dinner was good.