We booked two rooms and stayed next to each other (were a couple + 3 kids).
Pros: Lots of free parking (underneath the hotel and a big unpaved lot just outside of the property). The rooms were clean, as were all the bathrooms, public ones included. The rooms had a small fridge that you can use to keep drinks etc. cold. Beds were large and comfortable. The public areas were spotless and there was a pleasant smell in the lobby area. The hotel has lots of activities for kids of all ages from toddlers to teens such as at the pool, cooking contests, shows etc. and their entertainment staff worked from morning to night. There was also an arcade room that had Sony Playstations etc.
It is a short walk to the two malls, lagoon and public beaches.
At certain times management suddenly gave out freebies to everyone at the pool such as free beer, watermelon, popsicles etc. That was very much appreciated.
Cons: We had some issues with housekeeping daily; for example: towels were removed from the room but never replaced, one room got tissues and shampoo, for example but the next one didn't. Every day I needed to call down for something, sometimes twice because they never responded. The air conditioning in one room didn't work well; the other was fine.
Our room was on the top floor close to the street. We found out the next morning that the windows were not soundproof and were woken up before 5. am by trucks supplying the hotel next door. That was quite annoying.
The pool area is not large compared to other hotels in Eilat and you need to get there early to find spots to sit. There is also not enough shade which can be brutal in the hot Eilat summers. They also played REALLY loud music from about 10.00 am onward. I didn't envy the people who were trying to sleep and their rooms faced the pool area.
Food: We were there on a half board basis (breakfast and dinner). The atmosphere in the dining room was quite chaotic - the feeling was that they were going to run out of food so you need to run quick! Of course this didn't happen but the room was always noisy. There were countless options of foods, something for everyone; in the evening they had ethnic food stations that changed every night. That said, we weren't blown away by the way the food was seasoned I don't have babies but I was impressed by the fact that they had a special station for little ones that had cooked veggies and a blender to prepare baby food along with a bottle warmer.
They also have a station for making special hot drinks (cappuccino, espresso etc.). One morning my teenager went to order one and after she didn't return for over 40 minutes I went over to see what was going on. The servers totally ignored her and other adults who arrived after her were served first. I found that extremely rude and upsetting. She was a paying guest. The line there was always long and it seemed that they couldn't handle the pressure.
One strange thing: we were there during the week before the Yom Kippur holiday, which was due to start Friday evening. We were checking out on Thursday and decided to spend the morning and afternoon at the pool before departing Eilat. Imagine our surprise Thursday morning when we saw that the pool had been emptied and the doors were locked! The hotel staff told us that the owner of the property would not allow guests to stay over the Yom Kippur holiday and the hotel would be closing on Thursday afternoon. Evidently they decided to clean the pool that day. They gave us the option to go to another hotel in the Fattal chain which wasn't nearby but we decided not to; instead we ended up contributing to Eilat's economy. Needless to say we were disappointed and felt that we should have paid less for the last day if such an important amenity wasn't available.
One warning: if you want to save money, go to a regular supermarket in the center of Eilat to buy drinks and store them in your room's fridge. The mini market across the street is EXTREMELY expensive - bottled water costs over 3 times the regular supermarket amount.
To sum up: the hotel was fine for a family with kids and they work hard to entertain them. However, if I was travelling just with my spouse, I would definitely stay somewhere quieter.