Stay here for a total of 8 nights over a 1 month period. Rooms are spotlessly clean and spacious. Rooftop pool is fantastic, great way to cool off after a hectic day in Chiang Mai. Room service prices really high for Thailand. Wifi in rooms was very slow, wired internet seemed quicker. Rooftop restaurant has amazing views at night. Not really close to many things, tuk tuk required to get to the old city. Air con pretty noisy.

The hotel itself is nice, alright location if you don't want to be right in the heart of things. The free wifi was hopeless, would only work in our right right by the door couldnt use it more then 2 feet into the room. Cleanliness could have been better, balcony looked like it hasn't been cleaned in a very long time, tried to charge 400baht for breakfast each, nice little restaraunt 5 min walk away thats only 100baht. All in all probably wont stay there again unless it was a really good deal.

Service not very helpful, almost no English spoken. We stayed there for two nights - all two days (roof) swimming pool was closing at 17:00 for some events. Terrible, moldy bathroom.
Nice view from the roof (if only no smog was present). Far from the center.
Shops, laundry, SPA, travel agency in the hotel lobby.
Breakfast was OK no reason to complain.
Very long waiting time to get an elevator (at the moment of our stay - half of elevators did not work).

We stayed at the Furama (my wife is Thai) during the water festival in April and new that the city would be busy so booked our room several months earlier on an internet web site other than the hotels. We checked in and our first room for the first night was not enjoyable due to the bathroom sink leaking and pooling on the floor, and the pigeons nesting on the airconditioner several metres from the bed. Several window were covered in pigeon poo (had not been cleaned for a long time) and the room had an appearance of "just been thrown together". However, our complaints to reception were answered the following morning and we were moved to the city view room which we had requested in our booking. This room was much cleaner and everything worked except for the white no-branded fridge. We have stayed in this hotel on approximately 7 previous occasions and have found on every occasion that the new white mini bar fridges just do not keep food cold unless they are kept closed for about a day. I would recommend that if u get one of these fridges, then asked for it to be swapped for one of the silver fridges which do actually work.
The hotel reception area is always very clean (and full of mosquitos), and the three lifts are fast and clean. Just remember to exit the lift quickly as the doors ALWAYS shut very quickly.
The hotel location just out of the city centre is excellent and is located just off Huay Keaw Road behind the Hillside Condo 4. Rooms are usually quiet ( pigeons aside on the mountain view rooms) and there is no road traffic noise, and only slight aeroplane noise.
We paid around $45 per night (no breakfast) which was excellent value considering it was during the Thai New Year. Perhaps the best thing about this hotel is the buffet lunch adjoining the reception area. I have been to many restaurants in Thailand and found this to be one of the better restaurants. For 300 Baht ($10 AU) we dined on pepper steak, orange duck, butter fish (no batter), several seafood dishes, many chicken dishes, salads, ....the list goes on. Never had an upset stomache from this restaurant and would go there again just for lunch even if we stayed in a different hotel next time.
There are two swimming pools in the hotel. The roof top pool has excellent city views although the water balance always appeared to be off (murky). I would recommend using the other swimming pool on the same level as the day spa, which was cleaned every morning and appeared to be much more inviting.
There are three levels on the roof top. 1 the pool, 2 the restaurant, 3 the 360 degree panoramic view which is accessed up a small flight of stairs past the male toilets. Look for the small signs and dont forget to duck your head as you go up the stairs. The view form the panoramic view is a must, and is very relaxing. Take your camera on sunset or sun rise.
Travel from the airport takes about 15 minutes out of peak hour traffic, and will cost about 180 baht ($6 AU) if you book through the blue and yellow airport taxi.
We probably would stay at this hotel in the future unless we found a better hotel, due to the excellent location, although would ask to view the room before checking in next time. We would also recommend the city view room with a balcony, as the mountain view becomes a little boring.