I think this once was a seriously lovely restaurant with a grand idea: it's run entirely by women. And that is commendable and certainly one of the reasons why this place is so popular. The service is also very nice, albeit very quick. Our main courses were served within 10 minutes of ordering and it all felt like they wanted to get rid of us as quick as they could. This is probably because the place runs a two session dinner service, with the first lot coming in at 8pm and the second lot coming in at 10pm. Be careful when you book. They might be happy to book you in for 9pm, but you will have to be gone by 10pm, when the 2nd service starts. Rather book a table that corresponds with their predetermined slots, i.e. 8pm or 10pm.
After all the fuss in a whole range of travel guides, I was personally a little disappointed by the food as well. Although my lamb tagine with prunes was seriously excellent, I did not understand why I was served couscous with it - tagines are supposed to be eaten with bread, not couscous; and they don't really go with couscous either, so I sat there a little confused. I was also disappointed that the bread that was offered was not home made bread, but rather average white bread, especially as bread is such a central part of maroccan cuisine.
Also: Try looking around for a maroccan face - you won't find any sat at the tables. The entire restaurant is in the hands of foreign tourists.
I also felt is was quite pricey (main course is around 120 dirhams - about 50 more than your average Marrakech restaurant) for what it was. 10% tip is already added to your bill at the end as well.
Overall, the actual main meal was good (if you forget the couscous and replaced it with home made bread) and service was nice, but felt a bit rushed, plus I missed the maroccan faces (they probably can't afford to come here).
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.