I think this was the most pleasant hotel experience I've ever had *anywhere*. It's a Moroccan-style villa, picturesque and tastefully decorated, with a well-kept garden and swimming pool. It's surrounded by a wall, hence is very quiet and very safe.
The internet connection (which is free) worked better than what I've experienced in most European hotels. The staff were very pleasant and quite helpful; and so were the owners, who were actively involved in running the place. The food was excellent; and when I took an unannounced look at the kitchen, it was spotlessly clean.
From the hotel to the center of Marrakesh is about a 15-minute car trip. This might be an issue for some travelers, but it was fine for us because one of my colleagues rented a car.