We stayed at the Villa el Arsa on a last minute booking in the middle of January - Noel and his team were extremely accommodating and friendly every step of the way. The building is absolutely beautiful, a real oasis in the madness of Marrakech, and we ended up staying in two of the rooms both of which were divine. There is a luxurious lounge on the ground floor with a fire which was a perfect place to relax and regroup at the end of the day. On our first day Noel took us into the city to help us get our bearings and recommended several wonderful restaurants and museums, and was always around to answer any questions we had. The breakfast was delicious every morning, and we would really recommend having dinner at the Riad one night - gorgeous meal in a beautiful setting.
In short, we couldn't recommend this Riad more, it really did make our trip and we would not hesitate to send our friends!