We just stayed at Riad Safa for 5 nights and had a wonderful experience there. We arrived in the evening and took the airport transfer back to the riad (recommended especially at nighttime as the taxi drop off point Place du Moukef is quite disorientating if you haven't been to Marrakech before). A Moroccan dinner was prepared and waiting for us when we arrived at the riad as we had ordered it in advance of our arrival and it was delicious. The owners, Jean-Michel and Frédéric were fantastic hosts (along with Kermit the cat) and upgraded our room to a nicer location in the riad because there was availability. The hand drawn map of the surrounding area including the souks and fastest route to the main square was incredibly helpful, as was the advice on how much dirham we should expect to pay when taking a taxi from Place du Moukef to the ville nouveau (20-30) to visit places like Jardin Marjorelle and get to the bus station for excursions (50). All in all it was a great choice for accommodation on our first trip to Marrakech. We highly recommend it and would stay there again.