This is a lovely place. All the people are extremely nice, the rooms are lovely, the service is attentive and the atmosphere is just right. The criticisms of the Assouel's location in the medina are absolutely irrelevant to the experience. It may be a few minutes further away from the square than some other places, but it's five minutes from the Marrakech Museum, walking everywhere (including through the less tourist frequented bits of the medina) is one of the pleasures of the place, and there is no reason whatsoever to be concerned about safety (we walked back to the riad every evening we were there). Do not be put off by the few poor reviews; I always read the criticisms first, and the ones the Assouel has received do not reflect our experience in any respect.