The location is what sets this Riad apart. You are very close to the main square which is the center of everything. The Riad was easy to find you way back to also, very important in a place like Marrakech. (The owner has cards printed to remind you of directions in case you forget.) The over went out of his way for us too. The breakfast is traditional (bread and toppings) with no eggs or any meat, but a good beginning to the day. My five start rating is based on the location and price - very good value for the money. As mentioned else where, you must walk in from where the taxis drop you so I would recommend arranging transport from the airport through the Riad.