If you want to eat at McDonalds or shop at Zara, then this is not the place for you. If you want to see the areas that look and feel like the Marrakech you've dreamed of, then stay at Riad Houdou.
It's located in the Medina down a little side street. About a ten minute walk to the square and very close to the Tanneries and Photography Museum.
It's a beautifully restored Riad and the owners Didier and Eric are fantastic. They help with anything and everything. The food is probably the best I've had in 10 days in Morocco.
Is it easier to find find the Sofitel on a map?...Yes.
Is it easier to stay at a chain hotel you know from before?....Yes
But places like this are worth stepping out of your comfort zone. You will find a far more rewarding and interesting experience here.