We chose the hotel totally based on trip advisor recommendation. Seemed well placed when, the day after booking, we were emailed by the owner to ask about our flights and introduce himself. We continued our email correspondence right until departure, arranging airport transfer and looking at some tour options.
We were met as arranged on arrival and taken to the Riad. It is in a small road in a back street within a few minutes walk of the Badii Palace (the top floor of the riad has a view of the ruins) and 5-10 minutes to the Jemaa El Fna square.
We were given tea and biscuits on arrival, shown our rooms and explained the procedure for locking the doors, heating etc. The room was very impressive - a huge private terrace, the bedroom, shower room and a lounge. It was all tastefully decorated and furnished in the Moroccan style. There were plenty of plug points for charging laptops etc but the wifi didnt reach our floor. However the views and terrace more than compensated for that!
Paolo could not have been more helpful - any time we wanted to visit somewhere, be it an attraction, somewhere to eat or an excursion, he was on hand to help and advise, as well as providing endless glasses of mint tea!
The only downside we found - and that was with a struggle - was that it is about 10 mins walk through chaotic streets to get to anywhere decent to eat in the evenings. Everything else - service, price, breakfast, decor is excellent. Paolo and his staff are, without exception, superb - friendly, courteous and helpful.
We had a brilliant meal on the last evening, cooked by Fatima and served by Paolo - a delightful ending to a memorable stay.

We stayed over Christmas in December 2012, and Paolo's riad is truly a lovely place. From the common spaces, to the rooms, to the lovely rooftop terrace, there is great attention to detail, and everything is done just right. The riad was spotless, and the two rooms we had were both beautifully decorated. We loved the breakfast, and the Christmas dinner we had was outstanding.

Paolo will arrange for pick up from the airport, and excursions to just about anywhere. He, and all his staff, were always very helpful throughout our stay. We have traveled extensively with our 3 youngest children, and can honestly say this is one of the most enjoyable places we've ever stayed. Located in the Medina, it is within easy walking distance to many of those places one would most wish to visit. When we return to Marrakech, we will definitely stay here again.

Conveniently located in the medina, easy access to main sightseeing spots (koutoubia, palaces, place el jemaa and souk). It was our first time in an african country and we were pleased to find such pleasant people at the riad. GPaulo and his sidekick Mohammed always give you some practical and useful advises. They are friendly, helpful and even though outside the peaceful riad, life is quite noisy and chaotic you feel that if something goes wrong during your stay you would call the riad and they would help straight away. I would recommend to take the taxi option as the first time it is bit tricky to locate it as no street name. Overall fantastic people, nice riad and well located, just enjoy! J&K

A very beautiful and quite place to stay in the center of the old town.
GianPaolo made a true jewel out of this authentic Riad.
All the staff was very helpful and did all to make our stay very enjoyable.
Thank you.