I've been to great hotels all over the world, including the best of the best in London. Ayadina truly beats the lot. The attention to detail, the stunning interior and exterior design, the personal touch of the French owner and the sheer and unique beauty of each of the rooms is breathtaking. It amazes me that this hotel is not number 1 in Marakech, let alone top 100, so this is real gem. If there are better riads in Marakech then someone needs to tell me!