My wife and I spent 5 nights here. The building itself is an amalgamation of several and I frequently got lost in the courtyards and corridors. It is a fun place with a staff that really seemed to enjoy meeting the needs of its clientele. One example is that my wife had a very nasty and persistant cough and I was worried about it developing into pneumonia just as we were going into the desert; on a Saturday evening on our first day there, they arranged for a doctor to come to the riad and for the picking up of the medicine he subscribed.
Other reviewers have noted the early morning coffee outside our rooms and the roof top restaurant. Mention should also be made of the location - a short walk to the main square and the souks begin a few meters away.
Before our arrival, the hotel staff put us in touch with a charming Berber who drove us, sometimes on the fast side, over the High Atlas to the dunes and back. On short notice, they arranged for Azziz to take us on a tour of the souks and he proved a well-informed guide. We also had an excellent Moroccan massage.
The bottom line is that this us a first class hotel without losing its Moroccan soul.