Riad First ticks so many boxes I wouldn't hesitate to recommend it. It is close to Jmaa el Fna (10 mins walk) - not too difficult to find once you've located the turn off from Bab Doukkala which is one of the main souk roads and featured on all city maps (handy fountain and road sign as a pointer) - the design is modern but superb - with accents of traditional Moroccan design, the riad itself very peaceful and quiet, it has both a plunge pool downstairs and a rooftop paddling pool and sun terrace and most of all it has Fatima, the tireless house manager who runs the place like a tight ship and is completely warm and charming.
For our money our room was very spacious - an extremely comfy bed and deliciously deep carved bath with fluffy towels and bathrobes. There's a tv lounge (which you really shoudn't need to use, but handy for a night in with a movie!) and a dinner room where Fatima will arrange dinners by candlelight on request. There's even a gym (as if you would!)
Aircon worked a treat and the pool was very welcome at the end of the day.
Fatima is an angel - rushing around to meet our every need and always smiling and friendly - she made sure we had everything we needed, gave us handy tips on getting around, fetched cold beers for us, called us taxis etc. A hen party staying in the riad at the time were waited on hand and foot and it all looked effortless.
We stayed in three riads in Marrakech, this was by far the best value for money and most attractive.
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