This shop specialises in quality traditional clothing but with modern twists. Materials used are fine cottons and silks. They have many ready to wear items on display in a large ground floor saleroom and some cheaper tourist orientated items as well (their clothing is not cheap!) A good men's shirt will be around 700 Dirhams. They make lovely men's and women's wear and are not pushy. They cater for Moroccan wedding guests looking for a special outfit so make most of their sales via that. Tourists should not go expecting the usual haggle. A bit might be acceptable but trying for the half price or less as you would expect to do in the souks will not be looked on kindly. This is good, hand stitched clothing and you must expect to pay for quality.
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