Have been to Marrakech a few times but wanted to upgrade the riad experience we had in our early/mid 20s - spend a bit more, on hotel better food, better booze. We only had 3/4 days and wanted to stay in the thick of it but still have some peace and pool time and the Koutoubia fitted the bill perfectly.

Main attractions for me:
Location - just a few mins from Jamaa el Fna (main square)
Courtyard - gorgeous and peaceful, unexpected considering hectic surroundings
Pools - both fab, great having roof terrace pool for uninterrupted ray catching
Food - decent food in the hotel restos, breakfast crepes were ace.
G&Ts - really nice to be able to get a good drink overlooking the lovely courtyard.

Downers:
Couple of moody French mulling around with noisy kids and the room was a tiny bit tired and not particularly inspiring. The rest def makes up for this though.

I went to the Piano Bar at this hotel for cocktails before dinner at the Narwama restaurant which is practically next door.
The hotel is beautiful , just a short walk from the square. The setting is stunning , we were there when it was dark so the pool area was lit beautifully. We had a little walk around outside deciding if to sit outside or in. We chose in as it was a little cold. The staff were welcoming.

The Piano bar was quiet apart from the man singing at the piano. The bar staff were very friendly and chatty and we ended up sitting at the bar on three stools. We had our cocktails whisked up in front of us and they were delicious. Nuts & olives were flowing and used shells whipped away without us noticing ! We were celebrating a birthday and the man on the piano and the bar staff all sang Happy Birthday in English , French and Arabic !

We had a real laugh and would of stayed all night had we not had a dinner reservation. The cocktails were 70-80 Dh each , so about £5 - £6, cheap compared to London prices and worth it for a special start to an evening.

Exceeded my expectations. I booked last minute and in the rush it seems we double booked but once we got to the hotel the receptionist was happy to clear one of the rooms for no charge and no fuss. I hadn't told them I needed a car but once I arrived I called them for the address and the woman tried to see if they had one available, alas they didn't but not a problem.

The location is insane. Jmaa El Fna and the Koutoubia Mosque are 3 steps away and the surrounding area has cash machines, restaurants and the traditional souks to enjoy yourself in. You are right in the action.
When you enter the hotel however, it is different. Well-secure, high class and an elegant place with a fantastic piano bar and two great pools. The staff at both bars were so friendly and the indian restaurant was great.

To end with, the value for money is good. We stayed for three nights, made phone calls abroad, used a laundry service which was fast and constantly used the concierge to make us bookings and what we paid was well, well worth it.

Only negative points, they are strict on visitors and the wifi in the rooms isn't great. Didn't try the breakfast so can't comment.

When we drew up to the hotel we thought "OMG" but once in - super! Great rooms, good food and .right in the middle of Marrakechech 2 minutes from the square.
Staff helpful, central courtyard with pool calm and verdant, just as advertised.