It's just really good cheese and wine - and steak if you want. I've been there twice now - once last September with a friend visiting from the States who wanted a bit of a break from the medina tours and couscous. We went there in the evening after a couple of other expats recommended it in the afternoon and wound up sharing wine and cheese with a large table of people from Morocco, Canada, France, Australia, and the US. It was a fantastic night. This really does seem to be the type of place where you can find great people to chat with if you're looking for a bit of a break from the "traditional" Marrakech but not quite ready to hit the clubs.
The second visit was just last Friday. After a day trip to Essaouira with other friends visiting from the States, we headed to Cheese Me for a late evening cheese platter. The four of us shared a couple of bottles of wine and the round-the-world cheese platter usually intended just for 2 (now I forget the name of it). The cheese was great, with grapes and other bits of fruit. We sat outside and had a great, relaxed evening. The owner came outside later and chatted with us for a while; he's a genuinely nice, interesting guy. He recommended that we open our own Cheese Me back home...My girlfriend spent a good bit of time in the following days plotting out what her Cheese Me would look like...
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