The place, as maybe you can find on a map, is not very close to the medina (jama el fna square) but if you don't mind walking you can make it in about 20-25 minutes.
The area where it is located is nice and you won't be bored in the night, also (remarkable) it is very safe at any time and you'll find restaurants and a mall with supermarket and different attractions, some others like a bowling are still under construction. In case you don't want to walk to the city there is an on-demand transportation service from 11:00 to 18:00. They take you to the center or pick you up there if you request it.
The staff is friendly and they are able to speak French, English, Marroquian Arabic and can manage some Spanish. The breakfast is exquisite and they serve a generous quantity.
About the rooms: ours was very clean with cable TV service, A/C, hot water working perfectly and enough light and good decoration (but to be honest, not too many people care about it, no?). No mini bar here, sorry.
The trick: we booked trough a well-known booking Internet site, and they were going to charge us extra for the airport-hotel transportation (and was a expensive fare, more than a taxi from the airport), but they said that I we were have done it on their website would have been free... True or not, you have to find out and let me know, please!
In short terms: I definitely recommend it if you don't mind the distance to the city center.