I always look for the good in places I visit, and was much heartened by the largely positive reviews the hotel had. However I left feeling distinctly confused that we had stayed in a different hotel than the one the other reviews were based on. We were certainly not alone in thinking this.
On the plus sides the hotels is very clean, the beds were comfortable, and when we did need to complain things were rectified. Also the kids loved the water park.
We paid about £550 each for 2 adults and 3 teenagers, during half term so I wasn't expecting a 4 star establishment.
When we arrived we were allocated room 4109 and the kids were in 4106. Their's was fine although a little cramped for three of them. Ours was small but seemed okay until we had a shower. From talking to others it was not just us that took their lives into their own hands when doing this as the water fluctuated from warm to scalding hot and was not controllable. This situation was never rectified.
Our room had just a shower which was so badly constructed that every time you has a shower it completely flooded and was like a swimming pool on the floor.
After a night and a couple of showers each we asked to be moved to another room. This they did, although initially they said we would have to wait till the next day but then gave us the key to an empty room next door. In the bathroom was a bath with a shower which was okay but we did have to grapple with the shower rail falling off on several occasions!
Ishmael who headed up the entertainment team (3 people) was lovely and very warm individual.
The front desk staff tried their best but were a little battle weary I think, having to deal with so many complaints.
There were nowhere near enough bar staff, and you had to wait some time to get a drink.
The food was bland, with little choice other than unappetising pasta and tasteless tagines.
I have been to quite a few all inclusives before, and expect that after the first week you would have menus repeated, but this was on a daily basis.
We took a few trips out, the best being the one to the Atlas Mountains. Lovely day but beware of being taken to a restaurant not of your choosing. There were many others along the place where you have lunch that are about half the price of the one they would like to take you to.
The night visist to the souk was not worth it. It cost £15 each and you get a much better experience during the day on the free shuttle bus, which you need to book. Be warned though we booked for one of the trips and when the bus turned up the guy had a completely different list and there were quite a lot of rather angry people.
If you do take a trip through the hotel either pay in Euro's or DHM which you can change in town. If you pay in sterling it will be a third more expensive than paying in DHM!
The souks are great fun, but rememeber Haggle, haggle, haggle. You shouldn't really pay more than a third of what they are asking MAX! Walk away, if they do not come after you they won't go lower.
I hope this is of some help, I geneuinely do not mean to bad mouth an establishment but many of the other guests I spoke to described it as a Moroccan Fawlty Towers!

We're a family of 4: two mid-late 40s with girls 14 and 11.Previous travel to Tunisia but first time to Maroc.

First and foremost,only read the 2012 reviews.The hotel was being built before then.Its now complete.

Before you arrive: airport is modern.Boarding cards need signing.
Take pounds,and exchange in the two 24hour official cash exchange places on the right as you enter the main foyer.
Dirhams are about 13.4 to the pound at the moment ( compared to 10 in the hotel foyer).they buy back at 14 so take more for the trips/ gifts than you think you may need ( we spent 450 in a week)

Taxi...will cost 400 dirhams to the hotel.Don't haggle as they are all the same.
The return trip will cost you 300,booked by the hotel staff.

Safety: this is a very safe hotel.The place is run by the pickalbatros group,owned by Boutros Boutros Ghalli,with chains in the US and Egypt.Security is important and there are security staff on the gates,and front door.
The waterpark is well staffed with staff on all rides.

Hygiene: v high standards.Staff clean regularly.Tips are appreciated.

Reception..efficient.Tip the porter.Will ask for passport details on arrival.Remember room tax to be paid at the end.Adds about 100 pounds for a family of 4.

Rooms...modern,with up to date toilet furniture. Hairdriers in rooms.We had 3 double beds! Maids folded our night clothing and left real petals on the bed each day!!
Flat screen tv but we didn't use it.
Separate toilet and shower rooms.Lighting a bit confusing!

Choice...lots to do...if you want a Poolparty hol,then the Ents team will sort an excellent one for you .Issy,Sala were great fun,cared about the guests but were discrete too.
If you want the park,then 16 rides await you all.Our two girls loved it,but Dad did too.Most rides are in dinghies but some are mat based.
If you want peace and quiet though,there are pools without music too.

there are kids areas too,but we didn't use them.

Sports are catered for too.There is a clay court,and a parallel court for volleyball and basketball.A small grass 5 a side area is present with 2 lots of goals.
Pool tables are scattered about,although they can be short on balls.

There's crazy golf, giant chess,swings ,climbing frames for the kids too.

Meals: fantastic smorgasbord dining.Cooked breakfasts,pastries,cereals,fruit ,omelettes for breakfast.
Late lunch..pastas etc
Evening meals from 7pm...quality dining.At least 16 meals to choose from.Drinks from bar or from staff.A chance to try some new things from the tangines.
Usual rules..avoid ice, salads..

Bar snacks..various pizzas,burgers and grilled sandwiches.Every drink you can think of.

Evening entertainment.Kids disco and then shows.We saw a Moroccan show and a Moroccan band.Half an hour was enough.The Chaplin bar is open in the evening but needs some music really. The foyer has 2 TV ,free Internet and a bar too.Take some cards or board games.
Most kids have IT gear,but ours didn't take phones so we had better interaction.

Tours..we went to the village of L' olrika based on the river of the same name.900 dn for the 4 of us,sharing with 2 others.Stopped for a camel ride..yuk,pottery shopping,argen oil cooperative and then a 500 metre climb (trainers fine...NO heels) to a waterfall.Shops up there about 2/3 of price of Marrakech as they pay no tax ( but then don't have an nhs 24/7 or a welfare state)
Don't drink the freshly squeezed orange.My wife did and has the big D for 4 days!,
Take cameras.Opens your eyes to Morocco.

Night tour to Marrakech worthwhile.Two hours so really just a trip to the medina with the knowledgable aforementioned Issy,to see some of the famous mosques,visit a local shop and wander through the souks.Prob best with older children,as chaotic roads.Would prepare you for a day trip if you fancy one.Tour cost 550dh.

Gym...excellent new kit.6 weights machines+ skipping ropes.The Ents team do a session at 12.30 5 days a week.

Spa...amazing massage for one hour after a jacuzzi,steam,scrub.Both adults went for this and loved it.Pay 500 dn. Two and a half hours.
Massage alone 400dh

Health tips...take dioralyte,Imodium and buscopan + own plasters.Hotel kit was very limited.
Both adults ended up with D.Nothing major though.

Remember this is Morocco.Don't expect a uk 5 star all in for under 40 pounds a person a night.This is Moroccan 5 star though,and very very good.
The staff are friendly,most speak some English and a good chance to practice that O level French again as for most it's the second language.

Relax,enjoy.

To the staff..Beslemma,shokran.

Modern Hotel with most amenites. Mostly closed during our stay but the staff offered to open some slides for us. We want to return with the children later on. Food better than average with brilliant breakfasts. Dinner a bit bland but the choice would cater for all. We returned for the day with the kids in July and all was open. Mainly catering for families but as a city break it was better than most. Plenty to do if you have kids but adult entertainment plentyful. We spent most nights in one of their bars because the live band were so good. Had an episode of no hot water but they just moved us to another room. In the pain near the Atlas mountains so sitting in the heat watching skiers playing on the slopes. Fantastic scenery. About 18miles outside Marrakech but they offer a shuttle service into town or you can grab a cab cheaply enough. Would recommend as very clean and enjoyable stay.

We stayed at aqua fun club Marrakech. First impression are very good, food was ok, staffs are friendly and efficient. Never seen an hotel that gets cleaned so often.

My only gripe about the hotel is its location, middle of nowhere with nothing nearby, you have to travel about 20 km to get to the square/ market. The hotel provided a free shuttle but once a day which was a good alternative to paying taxi fares. Would be great if they ran the shuttle twice a day - I'm sure people will be happy to pay.

All in all was a good hotel about 3-4 stars European standard.