My friend and I stayed at the Riad Joya on recent trip to Marrakech for 4 nights - it was truly a unique experience to stay in such a beautifully restored building, amazingly decorated and with great service to match.
On location - the location cannot be beat - we were a 4 minute walk from Djema el-Fna, the souks and only a 15 min walk outside the Medina to Gueliz. All the best shops were right around the Riad as well, and it was incredibly convenient to be able to stop in throughout the day, drop things off, have tea, etc.
On service - Nordin & the rest of the staff are abolsutely amazing. They made staying in the Riad a unique experience with attention to detail, personal service, recommendations, and general help. Upon our arrival, Nordin mapped out eveything in the Medina for us and even escorted us to the square. Breakfast every morning was delicious - and you had the option of eating either downstairs in a nicer dining area or upstair in the terrace. At night, we were able to sit by the fireplaces and read and drink tea and eat pastries. We ate dinner in the Riad one night and it was hand down the best meal we had in our 11 days in Morocco.
It was a great experience to stay in such a wonderful riad and made Marrakech such a special place - I hope to be back!