We chose the Riad Itrane based on Tripadvisor reviews, and have been very happy with the result. The hotel is located down a narrow corridor off the souk near the main square. This means it has the great combination of being convenient to all the action, but far enough away not to be noisy. The rooms feel "authentic" but still have all amenities including very fast Wi-Fi (useful as we didn't arrange for an international data plan for our phones). A small confusion over how to swipe our American style credit card resulted in immediate attention by Patrice, the owner, even though he was away in France (and a very kind compensation for my trouble). The staff were all friendly and helpful; always smiling.