My wife and I stayed on the recommendation of friends and we thanked them every day of our stay. The pluses are it's friendliness, cleanliness, and the sense that we were in the Medina of Marrakech, but not where all the other tourists are. The Riad is extremely pleasant with all the rooms opening onto the main courtyard, though that does mean that sound travels easily when there are a lot of people around. The rooms are comfortable, cool, (though each room has it's own air conditioning) and pleasantly decorated.
The first night Marie-Josée wrote directions to get to the main square, and then took us out to show us the way (after mint tea and small cookies). Then Smiro, the main help there,pp went out and purchased a sim card for my phone and put it in and worked out setting it up (my lack of French would have stopped me doing it). And the next morning we had breakfast on their fabulous roof. We didn't use the beautiful pool in the courtyard, but knew it was there if needed.
Breakfast was good, coffee or tea, bread with honey and jams, and the round and square pancakes, but they offered more (eggs and fruit) if we so desired.
My major complaint was that there was a lot of smoking. They were happy to lessen it, but it was difficult.