Utopia is centrally located in the Medina of Marrakesh, about 15-20 minutes walking from the central square. Staff are extremely helpful and did everything to make us feel welcome and comfortable.
The rooms are clean and well-equipped. Room rates are good value for money (although breakfast could be a bit more substantial).
Extras (drinks and especially dinner) are heavily overpriced. A simple 3-course menu (moroccan salad, tajine, orange with cinnamon) costs 25 euros per person (+10% service charge, + 5% "extra" exchange rate). That's at least double what you would pay in a very nice restaurant outside, for the same quality.
In summary, I was not disappointed with Utopia - as long as you don't eat at the hotel or book a trip with Utopia, you will have a very pleasant stay.