Le Coq Fou is located about an 8 to 10 minute walk from the Jemaa el-Fnaa (if you don't get lost) and the souks are a bit closer. It is also just a couple of minutes walk from a car-accesible area so that you don't have to wander too far with all of your luggage.
A driver arranged by the hotel picked us up from the airport and the manager met us in the "parking area" and walked us to the Riad. The manager walked us through some maps and let us know what routes to take to get to various points of interest (we still got lost on our first trip to the square, but it certainly wasn't his fault). He also went in to quite a bit of detail about some of the better restaurants around. He then took us to the different rooms.
When we got back later that night, the night manager greeted us and asked if we needed anything. We asked if there was anywhere we could get a bottle of wine. He let us know that the stores were all closed at that point but said he may be able to find one. He went out for about 5-10 minutes and came back with a nice bottle of local wine for us and served it to us in the rooftop lounge. Greatly appreciated.
The same person (I believe his name was Youssef) was there and served us breakfast in the morning and generally took care of us throughout the trip. He was extremely nice and had a great sense of humor. It is the only place I have stayed in Marrakech so I don't have anything to compare it to, but based on our experience I would certainly recommend it.
One note: Wifi is in the common area downstairs and only reaches the top floors intermittently.
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