I have stayed in at least a dozen riads in Marrakech and Zamzam is one of the very best. Faisal and Imane ran the establishment really well and everything was perfect down to the last detail. The location is a little out of the way but the staff were really good at walking you to the main gates, taxis etc. On the whole an outstanding riad.

I stayed at this riad for 3 nights and what caught my attention is that location is not mentioned by many of the reviews below. Frankly speaking the riad is amazing: rooms are big and clean, breakfast is delicious, the food is one of the best I ate in Morocco. Also, the staff is above any expectations, very helpful, gentle. They used to wait for us at night when we were back from Jeema el Fna Square, helped to book us an awesome tour to Ait Benhaddou. However, the location is a downside...my friend and I got to Marrakesh from Fes late at night. There was a taxi waiting for us, but I cannot describe our sensation when the taxi driver sttoped. The neighborhood is quite scaring and we needed to walk 10 minutes from the place the taxi stopped to the riad. As I said, someone of the riad needed to be waiting for us at night and it bothered me a little, not only because we depending on someone else but also I feel bad for the staff who needed to be there every night we were out.

Our introduction to Marrakech was the chaos of the narrow streets and lanes navigated by our driver. Motor scooters, cars, donkey carts and people on foot all vying for the same space. Out of the vehicle and on foot for the last stretch to the Riad. Through winding lanes amongst old decaying building, and suddenly down a foot way which stopped at a grand doorway - we had arrived. What a pleasant surprise. A beautiful courtyard, beautiful rooms, and staff who could not do enough for us.
We stayed for 5 days. Lots of good advice led us to wandering the souks, a guided tour of the Atlas Mountains, and a guided foot tour to all of the historic and cultural sights. We were referred to 2 very good restaurants. We dined in 2 nights feasting on local cuisine and wine.
The rooms were very comfortable. Whenever we wanted coffee, tea or a snack it arrived or wanted an early or late breakfast it was organised around our demands with the staff constantly saying " you are on holiday relax" and we did.
I personally dislike hotels which is why the Riad had so much appeal because it was rather more like an opulent home with servants - everything was organised around us.
The Riad is a destination to be highly recommended.

These people are great and estremely helpful. they will escort you to get a taxi, get you food from the street. entertain you with stories of the Riad. the rooms are great and clean with all the modern needs. I truely great experience