First ever visit to Marrakech (and Morocco) so my partner and I had no idea what to expect. The advice on the net said to stay in a Riad for an authentic experience, and in Medina. I can definitely say those pieces of advice were spot on, and that Riad Ajmal met and exceeded every expectation.
Mustafa and his team were welcoming, friendly, helpful and had everything in the Riad prepared exactly as you need it, when you needed it and organised perfectly. Mustafa gives you great advice on what to do and how to get everywhere and can organise any activities for you.
The rooms were distinctive, unique, large and comfortable. Free, fast wifi everywhere in the Riad tops of the deal - the only improvement I could suggest would be better lighting as they were very dark.
The Riad itself was multi-leveled with a fantastic rooftop terrace and comfortable lounge area. Breakfast in the courtyard every morning with the orange trees was a fabulous way to start the day.
A couple of tips:
Have a home cooked meal at least one night - lovely food and it was great to meet fellow travellers!
Add to the unique experience and organise a hammam, which will take place in a small room/spa up on the rooftop and follow it up with a massage in your room.
Also I would highly recommend getting a transfer organised as it is difficult to find down dark narrow alley ways the first time you arrive (easy once you know where it is). The transfer driver can only drop you off so far and there are guys there with trolleys to help you to your Riad. They obviously expect to be paid for their service, however don't give them 100 dirhams each like they ask for (there is always two of them per trolley)... 20 each is enough however if you don't have any small denominations then 100 between them is MORE than enough.
My partner and I cannot recommend this Riad highly enough.