We just returned from Agadir and the Tikida Dunas at the end of a Morocco holiday, starting in Marrakesch and leading us over the High Atlas and through the Sahara.
We choose the Tikida Dunas as we wanted a hotel directly at the beach and as we got a really good offer and did not regret it. After walking the new beach promenade, we had to tell we have been in the most appealing of the beachfront hotels. There are not as many shops and restaurants nearby as with the older hotels, but I think with the good food and drinks offer, not many people would go into other restaurants anyway.
Checkin was good and effective. We had a nice and large seaview room which seemed to be newly redone. Housekeeping was very good and friendly - they had the room redone every day during the short time we spent at breakfast, what we appreciate very much. We once had debris from a bird's feast after we got back to our room and housekeeping showed up to clean it shortly after we have called reception.
The food is good and a good choice. As others already stated, you get allocated your dinner table the first evening and as also mentioned, the tables are so close together that you have nearly no privacy or cant move your seat when you have to get up to get your next course. And then there have been other guests at our time, interfering with everybody and telling you what you have to do or not and lecturing other guests. IMO it would not be necessary to allocate the tables for dinner nor to have two services, they could easily have a steady flow and a free seating, as they make confusion with the table allocation anyway. We had to change 3 times the first evening, as they always gave us a table number they had already given to someone else before. Their excuses however came with a glass of champagne, once we had our fourth and definitive table. It is however very easy to avoid the big dining room, as they have two speciality restaurants (also buffet) at no extra costs. We liked the Moroccan very much, with a stilish interior and good service. There is only one service there and you can take all your time and arrive whenever you want, once you have your reservation. The other one was the Grill, also with much more privacy and space and also with a very good service. The drinks in those two restaurants are served at your table.
The food was very good all over and the choice more than good. We once had fresh tuna at lunch time and have been looking for it the next day again in vain when the cook came and asked if we were looking for something we could not find. We told him and he apologized, telling us that the tuna was still too warm for the buffet as it arrived from the fisherman too late, but he sent someone to get us some anyway and it was delicious.
Staff in general was very friendly and helpful and we really felt well taken care of. They seem to have problems with the key cards of some rooms and after we reported problems and someone came to fix it, they called the next day to inquire if everything went well now. We have never seen this in such a big hotel.
We found the bar offer sufficient, they had all the brands we asked for. We usually took our afterdinner drink to our room, ason the terrasse outside it was chilly with the wind and the bar (as already mentioned) is full of smokers and thus smoke, so they usually gave us a double right ahead and they remembered what we had the night before - imagine, with so many people they see each day.
We enjoyed the sun, but with the cool wind, you had to wear a sweater under the umbrella at the beach. Water was still rather cold, but it's the Atlantic. Mostly it was hazy in the morning, but we had a rental car and the haze was just along the coast, so easy to avoid.
We would return anytime for a relaxing time after a sighseeing journey through the country, but if you want to experience Morocco, this is not it, it could be anywhere.