long stretch of beach i stayed mainly away from all the hotel areas, its not a beach where you can walk without footwear, i saw many people hurt themselves walking over sharp objects, there is allot of rubbish about...
as for the sun chair and umbrella dont pay over the odds, 10-15 Dhrms max.
there are many " spotters" walking passed they will come up to you asking for a light, then try and sell you excursions. Jetski's they started at 450 Dhrms for 30mins you can haggle this down, the guy will walk you to the jetski place then ask for a tip too.
Jetski you have to be careful as there is no health and safety there, as long as people follow the instructions given to them they will be ok. ( at your own risk!)
You can also get them to give you quotes for any other activities your looking to do, day trip to marrakech, quad biking.
As for the beach, there is plenty of heat long sun hours so beach is awesome once you find a clan spot. Around the walking paths there is a strong stench where people who work on the beach urinate... saw this few times which is really bad. Overall though decent.
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.