We joined their "loyalty club" but was extremely disappointed to find out that a birthday coupon would not be honored for lunch because the meal was being "carried out" (back to my office). This is a trivial thing, and I understand they used the coupon to lure me in so they could up-sell me and get tip money, but the coupon was supposed to be a "reward" for giving them my email address. I didn't feel rewarded and decided to remove my email and my business. They weren't loyal to me.
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