This is a mixed review. We (my wife and I) signed up for a 5 day/4 night trek to climb M'Goun in Morocco. The trek itself was fantastic - great scenery, outstanding guide (Ibrahim). Ibrahim has 25 years experience guiding, has a great sense of humor and cares immensely about taking care of his clients. The food prepared by the cook/muleteer (Aisa) was fantastic - created full three-course varied dinners including couscous, tagine, pasta and homemade bread. Couldn't have been better.
The disappointing side was dealing with Mohammed Imharkin, the owner of the company. He was quite disorganized. We had arranged for sleeping bags to be packed for us and we paid for them. He forgot to include them and we ended up sleeping somewhat uncomfortably under blankets. When I first mentioned this to him, he tried to say it was my fault for not reminding him. Later, he apologized and said he had too much going on so he forgot. He also did not let the cook and guide know that we had requested vegetarian food - they were surprised but somehow they pulled off the great meals. We also relied on him for transportation to the start/end point of the trip in Imighil. He ended up showing up very late to collect us from Marrekech - seemingly because he was juggling other clients. It was too late to leave, so we missed our first night of the trip. And for both of the rides to and from Imighil (which we paid for), he stopped for 2 hours to take care of his banking and internet business while we just waited. And the one night we stayed at his gite, the hot water was broken and he didn't serve dinner until 9:30 PM because he failed to arrange to have a cook until the last minute (his wife usually cooked, but she was away).
Because we had a great experience with the trek and our guides, it is not that we would not recommend trekking with this outfit. But if you do, confirm all arrangements both in advance and on-site and perhaps arrange your own travel to Imighil. Consider staying at another place in the valley instead of in his gite.