We stayed in Apartment 9 for 3 nights and it was one of the most wonderful stays we have had. We booked a 2 bedroom 2 bathroom apartment. Both bathrooms have a shower (fantastic pressure) but the downstairs bathroom also has a hot tub! There is a full kitchen which we used to make breakfast, lunch and dinner; and there is also a BBQ on the balcony. Other amenities include in room separate washer and dryer, in room safe, free unlimited WiFi and even a clothes horse with pegs provided. The views are stunning and we fell asleep every night to the sound of waves crashing along the beach.
Doug is the manager/owner and was extremely helpful and responded immediately to any problems (not that there were many) that we had. The housekeeping staff are excellent and I really cannot fault this place. The only negative is that there is no air conditioning (though you don't need it if you leave the balcony doors open) but fans are provided. The hotel is not in the main centre of Paihia (but it's not exactly a big place!) which we found to be advantage as it was peaceful and quiet. It was only a 10 minute stroll down the beach to reach the main wharf.
The place was fully booked whilst we were there so make sure you book early - you will not regret staying here - we didn't want to leave.