We stayed as an extended group of family and could not have been more delighted.
The reservation process via Jean-Bernard was very easy and efficient (we arrived late so he rang us en route to tell us where he had left the key for us!); we tried to book another room once we'd made our initial booking and even though he was not able to accommodate our request, nothing was too much trouble.
He is a highly entertaining man and we were all absolutely delighted with him!
As others have said, the breakfast (although massive) is wonderful and we had booked four rooms, all of which were like a little trip into fairyland they were so wonderful!
The cost was about 20 euro more per room than the other 4* hotels in Le Touquet so for us, this was a good decision and well worth every cent!
Try it - you will not be disappointed! The beds are wonderful, the decor absolutely unique, the bathrooms absolutely great and the location is perfect.
Nothing to complain about other than we had to leave. Oh and it was raining all day when we attended the market (15 mins walk away). LOL!