In May 2011, traveling from Grasse to Aix-en-Provence, we took the coastal route for a couple of days and wanted a "vacation" from the trip, just to enjoy the beach near Le Lavandou and to give us the chance to visit Bormes-les-Mimosas at leisure.
We were very pleased with our choice of the Hôtel de la Plage, on Aiguebelle beach. In mid-May, the sea was cool, but we enjoyed swimming at this sandy beach. The beach club sun loungers were included in our room rate, as we were not in high season.
We booked a room on the second floor, with a balcony ("loggia") fronting the beach. The hotel's website doesn't mention this, but there are a couple of two-bedrooms with shared bath mini-suites (no kitchen), with a balcony. We found the half-board option to be an excellent value (good food!) and loved our stay there. In a very busy trip, we were very glad to take the time to sit in the sun, swim, read and rest.
We booked it directly, by e-mail. The website lists the hotel as a 2-star, but we found it comparable to a 3-star -- very clean, comfortable, and with very pleasant staff. The location was perfect. Wi-fi was available in the lobby.
Lunch was in Le Lavandou, where we lucked into a lavender festival, and in Bormes-les-Mimosas the second day. I see why people return again and again to this hotel and we would have easily stayed a week!