First a couple of minor grumps. We had a standard side sea room (207). Although it was spotless and well fitted the bathroom was quite small. So our first minor grump is that in a small bathroom, it might be sensible to have a small sink rather than one that had to be manoeuvred around! Also, the hotel provides international sockets - a great idea - but they were in our bathroom above the bidet which was the only place to put any appliance.
The second grump is the cost of extras. We booked via expedia so the use of the beach club was extra - in fact it rose to 15 euros a day (peak season). As other reviewers have noted a sunbed is an extra 5 euros and parking on street 8 euros a day (we only had a slight problem finding a space at weekends). Add the daily city tax (not in the hotel's remit) and one can be in for quite a hefty bill at the end of a stay. Of course, one should expect that most of these charges would be much the same at any hotel in Viareggio but those extra costs might just make one reconsider whether there might be a better place to stay.
Grumps over, we found it was, as we expected a great place to stay. Apart from miles of beautiful sandy beach, there is so much to see which is easy accessible by car and much by train too. In 10 days, we visited so many places that were absolutely beautiful and yet there remained much more to see. In terms of its location in Viareggio, that is also very good being close to a variety of restaurants, etc.
The breakfast was buffet style and everything was very tasty with a very good choice that should satisfy just about anybody. The service at breakfast was excellent with anything needing refilling being attended to very quickly.
However, as others have said, the real jewel was the service provided by the reception staff. This was beyond anything one could expect. The two gentlemen who were on duty most of the time we were there were particularly helpful.
Finally, as has been mentioned by others we also had superb service from those at the beach club Irene - friendly, helpful and good humoured. We often wonder how people can be so good when they will probably never see most of their customers again. So full marks to all.
So we have no hesitation in recommending this hotel and we are confident that as long as you are aware of the additional costs, you should not be disappointed.
We would happily return.