Our family from Australia of 5 (2 adults and 3 teenage sons) absolutely loved this hotel. We were located immediately next door in a 2 bedroom 2 bathroom villa (owne by the Miramare) with a huge private terrace and the most spectacular views of Positano and the ocean. The villa (Casa Prever) was very large and clean, the bathrooms a little dated, but the space of the villa and the views made up for this.
My sisters and their families stayed in the hotel in rooms that were more recently furbished and which they were thrilled with too. Very clean, very pretty and beautiful views.
This hotel is very well located - not too high up, and not too low. Like most places in Positano, you face the challenge of either a lot of steps going up to the shops along the main road or a lot of steps heading down into the central village area close to the beach. My parents (both in their 70s) managed the steps reasonably easily (I believe they counted 270 steps from the hotel down to the village at beach level), but for my family and our boys, this was not an issue - like the locals you just get used to it! From the hotel you can walk up to the main road (via steps) which takes you about 2 minutes. You can then meander down along the main road (which is narrow but which is lined by shops and restaurants) into the village area at beach level. Or from the hotel you can walk directly down the steps into the village (which is again about a 2-4 minute walk). If you want to avoid the steps, you could stay at or close to village level if you want to but you miss the views!
Restaurants are all within walking distance, and many restaurants do offer free transfers if they are located further along the main road or in the next village. There are also several churches within a short walking distance.
The hotel offers a beautiful buffet breakfast daily, served from the breakfast room which has to be one of the prettiest rooms you will ever see (with an internal flowering vine spreading over the entire ceiling and down the walls). Coffees (lattes, etc) were served on request. Late at night we would sit in the adjacent lounge area and be served tea and drinks.
The service was splendid and our room and sheets were cleaned daily.
We booked a one day private boat cruise which took us around to Capri, the blue lagoon and other incredible spots, which turned out to be the highlight of our trip.
I now know why this hotel is as highly rated as it is - an excellent location, spectacular views, splendid accommodation, super friendly service and reasonable prices. Why would you book elsewhere??
The hotel is close to several small supermarkets for supplies (warning: take your own sunscreen unless you want to pay stupidly exorbitant prices) with some of the freshest cheeses and meats on offer. Wine is cheap and you do need to buy your own water (which is also cheap).
What did surprise us was that most of the beach in front of the village is a private beach and they charge for use (I think 18 euro per person per day which is ridiculous for us Australians). But you can jump on free water taxis to reach other (less expensive but still private) beaches in nearby coves, or you can walk to one around a cove to the west (about a 10 minute walk from the hotel all up) and they charge 4 euro per person for a lounge (and they offer great service, decent food and great coffees (only 1 euro so who cares!) and have great play equipment for the kids to use such as pedlo boats, slides, canoes, etc). You don't need to pay for your kids, you only need to pay for the number of lounges you will use, which you have for the entire day.
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.