I'm just back from a week in Lido di Camaiore (12-19 July) and the Hotel Giulia, which I selected on the basis of the Trip Advisor reviews, proved an excellent choice. The location is ideal: Right across the street from the boardwalk (and watch out for those speeding bicycles - there's a heavily travelled bicycle path parallel with the road), just about at the midway point so that it's an easy walk to any of the beachfront restaurants, bars and shops on either side. It was also easy to slip in and shower and change after a day at the beach (I used Bagno Venezia, which I quite enjoyed).
And speaking of showers, theirs was particularly good: Great water pressure, good mixing, and a much-larger-than-Italian-hotel-average enclosure. There was also plenty of room in the bathroom for hanging wet swimsuits and towels. The bedroom was spacious and comfortable - I would describe it as homey rather than elegant, and none the worse for it. I particularly appreciated the mini-fridge which, in addition to being plentifully stocked with large bottles of (reasonably priced) mineral water, had enough room for me to keep some personal items (such as vitamins) in. And the air conditioning was comfortable and effective, which was really important since it was nearly 90 degrees Farenheit for most of my stay.
The reception and housekeeping staff were exceptionally good, friendly and helpful. I wish I could say the same about the restaurant staff, but they were entirely lacking in cordiality, which was particularly unfortunate as I was there as a solo traveller. I tried having dinner in the hotel on one occasion, and was made to feel so uncomfortable that I didn't repeat it, which is a shame since the food is quite good.
All in all, though, I was very happy with this choice, and would definitely go there again.