We stood there for 5 nights. The hotel is located close to the (private) beach but they keep a list of partner beach clubs which offer a 10% discount to the hotel clients. Very nice restaurant, espcially the fish dishes. We tested the massages as well ; perfect. The pool is also very nice. Special mention for the fresh fruit juice bar. Staf speaks english, german, and even some french - and of course italian. Loved the bike service, this is a great idea to discover Lido Di Camaiore. Great place to stay overall.

Let us start on the one positive note........the staff were pleasant, helpful and experienced.
This is a vacation hotel for families, we were given Room 102 which was the only room they had to offer. It looked out on to a flat roof and a flank wall of an adjacent building. I presume that all the rooms above had the same non-view. This was 300 Euros per night.
The bathroom was dangerous, the plastic bath was shiny, had no mat for the in-bath shower and no handle to pull out of the bath or to grab if you were showering. The glass side panel was fixed (not hinged) and the distance between the panel and the silly blue plastic wash basin was so small that you had to be careful not to knock yourself when leaving the bath which was made difficult by having no support whatsoever.
The door handles were stylish but were flat pointed bars with no return, a terrible hazard at eye level for children and all this in a family hotel.
The in room wi-fi is expensive and not safe as my computer picked up a virus which has not yet been fixed. When I showed my compure to the staff they shrugged and said "It's a virus, it couldn't have happened here" but I can assure you it did.
We cut short our stay and left after 2 nights.
It is obvious that the owners have g

Nicely designed hotel, spacious (double) family rooms with all comfort available, huge dressing, silent and effective airco. Great breakfast buffet (rather unusual in Italy), freshly made smoothies, bacon and eggs for the amateurs... etc.
Nice pool and surroundings with enough space altough You 'll have to do well to get the prime spots, but never mind : the others our fine too.
The garden is well maintained despite a very dry and hot summer season.
Great roof bar / restaurant which offers all the sunset pictures You need.
One (minor) critic is the restaurant which is good but lacks just a bit of refinement to match the prices charged.
The hotel is also nicely situated to visit Lucca, Cinque terre and more closer : Viareggio and Frte di Marmei. (A car is useful)
Overall : our best hotel (of 8 places visited in Italy) with enough and very friendly and helpful
staffing.

Our holiday at the UNA Versilia was great. Among others, the hotel offers extraordinarily spacious and stylish family rooms, a 25 m swimming pool in a gracious garden and tennis courts. But what we appreciated most was the excellent service: The hotel personnel is very attentive and dynamic, thank you in particular to Alba for the juices and to Elisabetta for her restaurant recommendations! We will certainly be back soon.