Unfortunately Hotel Byron was booked for part of my stay in Forte dei Marmi. I had the unfortunate experience of having to stay in what was touted as a five star luxury hotel several blocks away. First hand experience allows me to share with you, that Hotel Byron IS by FAR the best hotel in Forte. Shop no more. The beautiful decor, the CLEANLINESS, the MODERN touches with old Italian charm make one feel as though he/she is indeed in a lap of luxury. The hotel attracts the chic, sexy, hip, stylish crowd of this "Hamptons in Italy" neighborhood and the concierge was extremely helpful in guiding us to the best restaurants and nightlife that the area has to offer. I loved the "boutique" feel of the hotel, with its sleek pool and marble topped mini ping pong table. I have traveled the world and fully understand the difference between USA 5 star hotels and Europe's 5 star hotels. Trust me, this place is a gem. Here are three other hotels that exemplify my taste and standards. If you're not a fan of fabulous, then stay someplace else. :)
www.faenahotelanduniverse.com
www.birkenheadhouse.com
www.crosbystreethotel.com

My husband and I had booked the Hotel Byron last year expecting a deluxe property and we were very disappointed. there is no way that this hotel deserves a 5 star rating-it would be lucky to get 4 stars. When I asked about a gym,they responded that there wasn't one. I then asked if they had an arrangement with any gym and they said they didn't . I certainly expect a 5 star property to have even a couple of machines.
The pool was so freezing that you couldn't swim in it,the breakfast was very meager, and the service was terrible. to say the least,we HATED this hotel. DO NOtT GO THERE!

Stayed with a friend for the weekend and absolutely loved it. It was a very small hotel with friendly staff, exceptional service and amazing food. The chef is a rare talent and definitely compares highly to any michelin star food elsewhere. The rooms were wonderful especially the newly renovated ones with really bright vibrant colours. Forte dei Marmi is quaint and easy to get around especially as the hotel offers free bikes to guests. Shops are expensive though and so if you want to do shopping go to nearby Viarregio where there are some nice shopsn along the promenade.

Returned to the Hotel after visiting last year. Forte is a fabulous resort, the beach is fab and so are the cafe/bars along the beach.

Hotel was good but there were a few problems this year. Service and Food in Restaurant were not of the same standard as last year.
Staff are very helpful and the fact the 90% of the residents are repeat Guests, speak for itself. If you want Grand and Glitz the Byron isn`t for you.