Dig deep into the history of this family-run and operated hotel/restaurant/winery, and you will be generously rewarded as you move through the Piemonte wine region. We loved it for the quality of its modern accommodations, the simple and beautiful food in its cozy restaurant, its generous breakfasts, and its easy honor wine bar built around its respected array of wines. And, for all this, the price is right. But what makes it exceptional -- especially as a place to start your travels through the Piemonte -- is the Ascheri story of tradition, family, and wine. In a region with storied wine but not always sophisticated in accommodating visitors, the Ascheri family members embrace us, and tell a beautiful story of their history, their honorable and traditional approaches to grape growing and wine making, and their decision to build this ambitious visitor friendly hotel on top of their historic winery founded in -- as I remember -- the 1880s. Bra is not the best physical location in the Piemonte (its small centre city is within walking distance, and can be lively and fun), but this property surely is a great home base for further exploration. I'd recommend at least two nights here at the start of your trip to unwind and get oriented. Foundational. Do the tour of their winery and the tasting to get a feel for Piemonte wines, and the love, care and tradition that makes theirs special. Then maybe move on to small inns in La Morra, Barolo or Barbaresco. You won't regret the time you stayed here, even if it doesn't have the view or ambience of other villages. Think of it as a friendly and informative introduction to the region in a high-end, creative and sophisticated setting.
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.