It was hard to find family day tours when booking in Australia so we decided to go with Nordic Visitor as we were reassured by the range of tours and the initial professionalism shown when we rang them before booking. By the way, day tours with flights in Iceland cost an arm and a leg so we expected some pretty exceptional tours.
Things went downhill from there. When we arrived to Reykjavik late on Saturday afternoon and reviewed our travel documents, it immediately became apparent that details were wrong, incomplete or both. We utilised the 24 hr help line to resolve information for the super jeep golden circle tour starting at 8am the next day, so we got on the tour. The after hours service line was helpful. I will post a separate review for the company that ran that tour. (The on the ground staff delivering the tours were all wonderful, by the way.)
For our second tour which was a day trip to Akureyri, our service voucher only stated whale watching 9-12, omitting the important details of self transfer to airport for a 7.15 am flight. The airline check in staff expected to be given a service voucher, but we refused to hand it over as we knew we had to give it to the tour operator, fortunately the check on staff accepted the booking number reference, so make sure you have that with you too.
Things really went pear shaped with our third day tour, labelled activity adventure. Maybe I was naive booking a family tour for an ATV, which I believed to be an All terrain vehicle, as in a car of some kind with a driver. I did expect this to be family friendly as there were prices posted for infants for this tour.
I was horrified when we arrived and were taken to 4x4 quad bikes, which we were expected to drive with the kids either in our lap, or holding on behind, when we had no prior experience for this. Our guide was also rather puzzled, as his usual experience was for families with teenagers doing this tour, not children under ten. We were shown a scary list of damages payable instantly for any damages to the bike (which gave me the horrors at the idea of the bike rolling on my child) whereupon we refused to participate. Nordic visitor were aware of the age of our children as that was provided on booking, and I think this tour should have a minimum age listing to avoid this issue in the future.
The tour was conducted by Vatnajokull travel (see separate review) who basically said if you're not happy, we're not happy, and launched into a volley of phone calls to fix our day tour. Full marks to them. We have not yet had any contact from Nordic Visitor regarding this.
Bottom line is we spent thousands of dollars with Nordic Visitor and got crap service from them, so if you can, skip the parent booking company and book direct with the delightful Icelanders who actually conduct the tours.
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