We arrived at Fresh Hotel tired and hungry from a very long ferry ride through the Cyclades Islands on our way to Athens. The staff there made us feel right at home from the beginning. As it was our honeymoon, we were upgraded to a high-floor suite that gave us a soaker tub and separate living room - very much appreciated!
This hotel has all of the modern touches and design that one has come to expect from boutique, style-forward hotels, at a very reasonable price. It offers excellent value to travelers.
The rooftop bar and restaurant also has a good selection of cocktails and drinks, but what really makes it awesome is the view. It might be the best of the Acropolis and town centre that you can get in the city.
As for the hotel's location, we had absolutely no problems with it whatsoever. Now, I'm from a very large urban city myself, so that may have had something to do with it, but the area around the hotel did not seem unsafe to me. Yes, the streets north of the hotel are rundown and impoverished, but there is a difference between rundown and dangerous. We walked around at night without any problems. A great plus about this hotel's location is it's proximity to Athens' Central Market, which is a must-visit for any food lover. It also only took us about 20 minutes of leisurely walking to reach the Acropolis.
The breakfast at the hotel, which was included in our rate, was excellent. When we had to leave early the next day to catch our flight, they gave us "breakfast to go" instead.
The bottom line is that Fresh Hotel offers up modern, hip rooms with great amenities and service. It all totals up to a high value experience for the price they charge.