The hotel itself is located very close to the Grote Markt, and the Bavo church. If may wake you up during the night, as the bells ring at least every hour... But it adds to the charm.
Rooms are good, not large but ok. Beds are comfortable. Bathroom is decent sized, however water pressure is not enormous (perhaps depending on the floor). I stayed several times in the hotel, and so far the viez has always been terrible. However avoiid the rooms facing the street, as it can be noisy with party go-ers.
Breakfast is decent. Enough choice.
Service is friendly enough.
There is a parking nearby (if you drive zith your own car).
There are several restaurants nearby, so the hotel doesnt have its own (except for breakfast).