Not too mentally challenging, but a nice mix of history and product information. The smell and taste interactive displays were fun, and the cocktails at the end were very good. I was very impressed with the bar tender who assisted me, Frank, and with the young woman who assisted me in the store. The store includes the spirits, but also high quality bar and glass ware. The tour price was a little high for the displays, but the drinks and samples at the end made up for it. Definitely go with a group and have fun.