Had the sashimi meal (with soup and salad), it was extremely fresh and delicious. Definitely the best Japanese I have had in Amsterdam, and some of the best anywhere.
Near perfect service from a lovely old Japanese woman who barely spoke English (not a problem, the menu has pictures and she does well enough). Scenic view of the canal, funny Japanese shows on the TV, and half the other customers were Asian. Maximum authentic, definitely a must for real sushi lovers.
As far as cons, the place is tiny, and you may have to wait, and it isn't for large rowdy groups. That said, it IS worth it if you like quality and authenticity!
If you own or manage Morita-Ya, register now for free tools to enhance your listing, attract new reviews, and respond to reviewers.