A Time Out Secret Escapes 3 night break for my partner and I. First impressions: everything about Sir Albert suggests that their primary target market is upwardly mobile single businessmen under 35. Location: the hotel is in the outer district close to the Heineken Experience and not too far from the Reijksmuseum and Van Gogh museum but close to a tram stop. I suspect that most guests get a taxi to and from the airport or drive. We were somewhat surprised to find a very large brothel right next door especially considering how far it is from the red light district. Accommodation: white minimalist bedroom with brown and black leather/faux animal skin furnishings, books which include Dr Jekyll and Mr Hyde and The Three Muskateers, and gadgets galore (including a wall mounted plasma TV screen) and allegedly the 'best burgers in Amsterdam' which can be ordered on room service and a large very comfortable double bed and huge pillows which were great support for sitting up in bed but far too springy to sleep on. Large bath big enough for two and an oversized shower head which meant water went absolutely everywhere - a clear case of design over substance! Jumped out of my skin when I was woken at 7.30 am one morning to the sound of a Dutch DJ. A previous guest had set the alarm clock - a plain black designer cube on a chrome stand with remote control and no instructions as to how to turn it off. Another of the many gadgets! Restaurant: The Japanese restaurant and bar was packed every night with trendy young couples and had a great buzz so is clearly very popular. As breakfast alone was 25 Euros we didn't eat or drink there so I can't comment on the food. We found a lovely cafe near the street market called Bagels and Beans where we had freshly squeezed juice, a smoked salmon and cream cheese bagel and coffee for half the price. Reception: very small for a 90 room hotel. We had the misfortune to arrive at checking out time and had to queue standing up for a good 20 mins surrounded by suitcases before being able to check in as there were only two receptionists. Although polite and helpful our 3 night package was meant to have included a welcome drink, entry to the Rijksmuseum, a canal cruise and a day's bike hire - none of which we were given until we asked for them the next day. The Lounge: although again quite small it had some beautiful art books on display and we had fun playing noughts and crosses in the evening before retiring. Service: the basin tap in our room only ran hot but a member of staff came up immediately and managed to fix the problem fairly quickly which was impressive. We had to book the bikes a day in advance but when we went to pick them up they didn't have any available. They suggested we went to the bike hire place up the street and they would reimburse us but they didn't have any left either. They then suggested another bike hire place near the Rijksmuseum but by then we decided it was all too much bother. They were very apologetic though and did their best to help us. As for the duty managers/staff - of the six we had dealings with five were absolutely charming, polite and exceptionally helpful. There was just one who was slightly older than the rest who bordered on being rude and slightly aggressive. I got the impression that he was more than just a manager and looked down on us because we weren't full paying guests and not likely to be spending any money in the hotel. But if the hotel wants good reviews in order to attract full paying guests in the future and takes the decision to offer special rates to do so then it is important that they treat all their guests equally. Cleanliness: whilst our bedroom and the rest of the hotel was spotlessly clean we did have a rather absent minded cleaner. When we checked in we found a large hair clip on the bedroom floor and the next day she left her cleaning cloths behind. Then the glass bottle provided by the hotel for guests to fill the kettle with kept disappearing and in the end the receptionist suggested that we hide it when we went out for the day! Would I stay there again: this is a good hotel but has the potential to be a great hotel if they paid greater attention to the customer experience rather than how everything looks. Given the price we paid it was good value for money. I wouldn't have been as impressed if I had paid the full rate.