First, the positives: The location is pleasant and away from the night life of Amsterdam, more or less. It is only 2 blocks from the Van Gogh Museum and other tourist sites, also the tram stop. The place is nicely decorated and spotlessly clean. It has an elevator. There is a breakfast offered, but I had to leave early in the morning, before 0700 when breakfast was available. The reception staff speaks excellent English, knowledgeable about tourist sites and transport, and is eager to help. The room was just okay, nicely decorated. There was air conditioning, but more about that later. First, the sign on the hotel just reads "NL-Hotel" so I could only confirm that I was at the right hotel by checking the house number. Second, the front door is kept locked all day, so I had to knock at the front door to alert the reception that I was at the door. I went up to the room, but the electronic card-key did not work. Had to go back to reception with all my luggage to get a new key. Then, the air conditioning did not work, and the lady at reception had to replace the remote control. (During my stay, the temperatures in Amsterdam hit new record highs, so air conditioning was critical.) But, during the night, the air conditioning stopped working, but no one was at reception. I opened my windows, but then the drunk people coming home were so loud that it was hard to sleep. After only 3 or 4 hours of sleep, I had to wake up to go to the airport. I took a shower, but the water did not drain out of the bathroom. Instead the whole bathroom was flooded with a centimeter of water. So, I could not dry my hair or apply my cosmetics (no mirror in the room). After I contacted the manager with my complaints, he provided a partial refund and his deep apologies. So, I think this new hotel is on the right track, but more attention needs to be given to the details. Also, the room was small. It was fine for me with only one suitcase, but if you were more than one person or had more suitcases, it could be a challenge. Given a little time, I think this place will succeed. The management and staff are eager to learn and to please their clientele.