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“Fun, interactive, never boring, topped off with beer and cruise!” 5 of 5 stars
Review of Heineken Experience

Heineken Experience
Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands (De Pijp)
+31 20 523 9222
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Skip the Line
$47*
and up
Skip the Line: Amsterdam and Holland Pass
Ranked #24 of 576 things to do in Amsterdam
Certificate of Excellence
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Attraction details
Owner description: The Heineken Experience is a self guided interactive journey through the world of Heineken(R). You can discover the history of the company, the 4 natural ingredients of our beer, the brewing process, a tasting room and the Heineken(R) brand. At the end of the tour you can enjoy 2 Heinekens(R) or learn how to draught the perfect Heineken(R).
Launceston, Australia
Level Contributor
8 reviews
3 attraction reviews
common_n_attraction_reviews_1bd8 5 helpful votes
“Fun, interactive, never boring, topped off with beer and cruise!”
5 of 5 stars Reviewed January 15, 2014

Excellent value for money. Get to know the history of the beer, as well as many interactive features. The staff were enthusiastic and patient.

The beer was lovely of course and then a canal cruise to the Heineken shop (can buy beer on the cruise!).

Visited December 2013
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Sydney
Level Contributor
52 reviews
32 attraction reviews
common_n_attraction_reviews_1bd8 29 helpful votes
“A must see for the beer lovers!”
5 of 5 stars Reviewed January 15, 2014

I went here with my fiancé And best friend on 5th of January, I am not into beer, but absolutely enjoyed the experience! There is so much to see and do, and a lot of interactive things. We got our names put on beer bottles for a keepsake. We enjoyed our 2 free beers and also the other free beers at the demonstrations. Definitely recommend coming here even for people who do not generally enjoy beer.

Visited January 2014
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London, United Kingdom
Level Contributor
283 reviews
96 attraction reviews
common_n_attraction_reviews_1bd8 147 helpful votes
“Wow! An Absolute Must!”
5 of 5 stars Reviewed January 15, 2014

I've done a few brewery tours in my travels, but this is probably the best yet! It's a self guided tour so you can take as long as you want, but it still has people at key points to give you more info on certain procedures and the company. We really enjoyed the interactive features of this tour, such as the brewing ride, and the room dedicated to Heineken's involvement in sponsorship of the Eufa Champions League, and also being able to watch several short films throughout. The tour is very well laid out, and continues to hold your attention, and that's not just so you get to the 2 free beers at the end either! I can't recommend this enough!

Visited January 2014
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Greater Sydney, Australia
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113 reviews
40 attraction reviews
common_n_attraction_reviews_1bd8 40 helpful votes
“Awesome Beer, Awesome Fun”
5 of 5 stars Reviewed January 14, 2014

Me and my best friend love a few beers, so when in Amsterdam naturally headed to the Heineken experience...! Had loads of fun! It is all interactive, lots the drink and touch and take photos of- the staff were a lot of fun too, made the experience! the photo of us riding the Heineken Bikes through the canals is on my desk at work! lifelong memory...! (Also free canal boat back to the centre of town! cheers Heineken!)

Visited February 2013
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Level Contributor
20 reviews
11 attraction reviews
common_n_attraction_reviews_1bd8 14 helpful votes
“2 Free pints of Heinenken, worth every penny.”
4 of 5 stars Reviewed January 13, 2014

There wasn't a huge amount to do here but what there was to see was interesting. However you can enjoy two free pints of Heineken at the end of tour, which automatically bumped the score up a couple of points.

Visited February 2013
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